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Chicken wrap, step by step
Hands assemble and toast a chicken wrap, with dressing visible in the kitchen.
Food UGC · Recipes · Family stories
Your brand deserves a place at the Latino table.
Authentic food content, family storytelling and bilingual creative for brands reaching Latino households.
A taste of our work
Made in a real kitchen. Made to be watched.
26 seconds of recipes, product moments and family stories. Real footage, edited to work with the sound off.
Silent editorial edit · 26 seconds
Selected work
The recipe is the story. Your product has a place in it.
A selection of recipe-led videos, product demonstrations and everyday family moments.
Organic portfolio sample
A Colombian breakfast
Arepas, sautéed vegetables and scrambled eggs come together in a home kitchen.
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A quick tuna lunch
Hands mix tuna and mayonnaise, then serve the mixture on a crisp plantain base.
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The comfort of home cooking
A hearty soup moves from preparation to a seated tasting at home.
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A family food outing
A family visits a supermarket, looks at prepared food and shares a meal.
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An everyday dessert moment
A creator presents a packaged ice cream cone and tastes it in the kitchen.
No videos match this category.
Explore the full portfolioOrganic results
Content people watch, save and follow.
Three different Instagram Reels. Three documented signals of attention.
views on the arepas Reel
saves on the lunch Reel
followers attributed to the soup Reel
Cumulative results at capture time. Reach may include the same people across posts. These are documented content results; sales attribution is not available.
A community with cultural context.
- women among Instagram followers
- Instagram followers in the United States
- Instagram followers aged 25–44
More platforms. The same kitchen.
YouTube channel views
255.6 watch hours
Oct 11, 2025–Oct 10, 2026 · channel panel
views on the TikTok lunch bowl
2,336 saves on the TikTok lunch bowl
Historical TikTok Studio capture · April 2026
Browse the supporting screenshots
The evidence behind the numbers.
Open any image on this page. Each caption describes the result, rather than the source filename.
Services
A clear starting point for your brief.
Suggested production scopes. The final proposal confirms deliverables, revisions, usage rights and paid-media licensing.
Starter
One vertical video. One concept. One review round.
Discuss this scope ↗Growth
Three videos. Hook variations. Subtitles.
Discuss this scope ↗Campaign
Five to eight pieces. Creative variations. Content planning.
Discuss this scope ↗Usage rights and paid media are agreed separately. No public prices or unlimited-rights assumptions.
The family behind the frame
Food feels different when it comes from home.
We are Carlos and Jessica, the family behind Somos Los Ibarra. Our content brings Latin cooking, hands-on preparation and everyday family life into the same frame.
For a brand, that means products shown in a real context: an ingredient, a tool, a recipe or a shared moment.
Services
From your brief to a finished piece.
Brief
Your product, audience, channels and creative goal.
Proposal
A defined scope, usage rights and production approach.
Production
Recipes, footage and creative shaped around the agreed concept.
Review & delivery
Review the edit and receive the agreed files and versions.
Contact
What are you bringing to the table?
Tell us about your brand, product and project. We will use your message to prepare a conversation about the right scope.
Prefer email?
carlos@somoslosibarra.com